American Express E-Commerce Transactions in Real Time

ResAvenue, is the India's first commerce service provider to offer American Express Credit Card processing in real time to its member e-merchants. The CCAvenue.com e-payments solution is routed via an exclusive Internet link direct to the American Express Credit Card central processing hub in Phoenix Arizona U.S.A. This allows Avenues' member e-merchants to accept American Express Credit Card transactions in real-time 24 hrs a day.

This connectivity will effectively enhance the market reach for Indian e-merchants who till now were dependent on EDC based batch processing for Internet transactions carried out by American Express Card holders.

American Express Credit cards are widely used in e-commerce transactions all over the world and Indian e-merchants stand to benefit in terms of market share and volume by accepting this credit card brand on their web sites. Studies show that American Express cardholders belong to the higher income bracket and the average ticket size of their purchases exceed those of other credit card brands.

India's only complete Internet payment processing solution, ResAvenue, is revolutionizing Indian e-commerce and making it "happen". Avenues, the architects of this comprehensive and cost - effective secure online payment solution have ensured a neutral platform to enable processing of all Credit Card brands and debit based Internet enabled bank accounts.

ResAvenueenables e-merchants to offer their customers the facility to pay them online using Master Card, Visa, American Express, Diners Club International, JCB Cards and Citibank E-Cards in a secure environment. HDFC Bank, ICICI Bank, Citibank, IDBI Bank, UTI Bank, Centurion Bank and Global Trust Bank have tied up with Avenues to enable their net banking customers to pay online, in real time, for goods and services of Internet Merchants using theResAvenue ePayments Solution.

ResAvenue was thus launched on 1st September 2001, and it today provides turnkey e-commerce solutions to more than five hundred e-merchants across India including major portals belonging to Union Ministry of Information Technology, I.L. & F.S., Baidyanath Group, Vakils, Kalnirnay, Kajaria Ceramics and IndiaInfo.com. ResAvenue is today, India's most preferred online payment processing service for e-commerce, enabling e-merchants to process secure transactions in real time, 24 hours a day. ResAvenue is powered by proprietary technology that integrates online payment processing, fraud control, financial reporting and tracking.

For more information visit www.ResAvenue.com or call Avenues (I) Pvt. Ltd on (022) 26000816/ 46 and 26491524 or Panini Vakil at Media Network on (022) 24928764

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